Want an idea on how dumb South African society has become? When Henke Pistorius and the ANC hit the mat, the only winner is Stupidity.
Anyway, so here’s what’s happened so far. (Please keep in mind that this is a précis.) A child is born. Shortly thereafter, he has part of his legs amputated. He grows up wanting to be a runner. (Kids!) Simultaneously, carbon fibre technology is developed to the point where aircraft and many of the expensive cars the boy will one day own are crafted from this miracle material. One day, someone straps carbon fibre blades to the boy, and it turns out he can run quite fast – not faster than some other runners with carbon fibre blades (See: Olympics, London), but quite fast nonetheless.
It’s a tale of uplift and self-affirmation. If he can do it, we can do it, they can do it –everyone can do it! It’s a metaphor for South Africa’s regenerative capabilities. Our nation was born without legs, and we made our own and ran like hell. Take that, Oprah.
Then, he shoots up his own bathroom when a white model happens to be hiding in it.
Where I come into the story-where I make my debut in the ever shifting stream of this narrative-is with the press releases. See, your average journalist is inundated, completely slammed, veritably drowned, by press releases released by ex-journalism students making more money than actual journalists because at some point, they wisely ticked the PR box on an employment form. Here’s a sample-a sample!-of the press releases I received today.
The Rammolutsi Crisis Committee wants me to cover a community march against poor service delivery, lack of sanitation, corruption and poor housing in Moqhaka Municipality. The Nu Metro movie chain sent me its upcoming release schedule. Something about Marikana I didn’t understand. Something from SAA that might have been an advert-I can’t tell the difference anymore.
Pistorius family distances itself from Henke Pistorius’s comments in UK newspaper
South Africa, Pretoria, March 4 2013
Oscar Pistorius’s family is deeply concerned about the comments made by Oscar’s father, Henke Pistorius, to UK newspaper the Telegraph about the family using its weapons to defend themselves against crime in South Africa, and especially about his comments that the ANC government is not willing to protect white South Africans. “The Pistorius family own weapons purely for sport and hunting purposes,” said Arnold Pistorius, family spokesperson.
Oscar and the rest of the Pistorius family distances itself from the comments. “Henke’s interview with the newspaper was unapproved by our media liaison team” Pistorius said. “The comments doesn’t represent the views of Oscar or the rest of the Pistorius family.”
“We are acutely aware of the fact that we are only at the beginning of a long road to prove that what happened to Reeva Steenkamp was a terrible accident and that Oscar never intended to harm her, let alone cause her death.
“As a family, and Oscar in particular, we will never be the same after the tragic events on 14 February this year. We are still in deep mourning, trying to come to terms with what happened. For this reason and out of respect for the Steenkamp family, the Pistorius family will not grant any media interviews at this time” Arnold Pistorius said.
Issued by Vuma Reputation Management
This is what it’s like to see the sausage of your daily news being made. Not pretty, is it?
Now, the interesting thing about Vuma Reputation Management – and by “interesting”, I mean “disquieting”-is that it seems to specialise in pre-emptive “reputation management”. On paper, this sounds like a good thing. Before you do something stupid, there is an expensive company in your employ sending out thousands of emails explaining why you’re about to do it, and why it isn’t as stupid as it seems. Often, over the course of the Pistorius saga, Vuma has done its best to get ahead of the news cycle. Which, of course, is what it’s paid to do.
Read the full article on Daily Maverick.